"Incantor Launches AI Model That Protects Copyright, Pays Creators"
Jun 12, 2025: New company Incantor AI has launched with what the tech company calls the “first AI model that enables creator attribution and IP rights tracking across all gen AI-derived content created on its platform.”
Agency Verve will advise the startup as it rolls out its content creation platform and help Incantor “navigate the entertainment industry and explore practical applications of its technology, including content localization, rights management, and creative production workflows – while also advocating for the creative community and artists entering this new realm.”
“Our target customer ranges from big studios to independent producers to individual creators,” Lauren Oliver, Incantor’s co-founder and CEO, told Variety. “It’s anyone who owns IP and wants to expand on their IP into new formats or media and generate new revenue from it. This is AI for creators and creatives. Incantor AI allows creators and creatives to engage with AI while providing attribution and protecting copyright. We’re doubling down on copyright.”
