"I co-founded Incantor because I believe there’s a better way — a way to build AI tools that respect, protect, and amplify human creativity."
June 13, 2025, essay by Incantor AI CEO Lauren Oliver:
After a lifetime honing my craft, I’m proud to have written several New York Times-bestselling novels and every episode of my TV show Panic. In recent years, after researching various technologies for creative projects, I’ve also contributed to the development of new AI models.
As someone who works in both AI and the arts, let me point out some of the key nuances getting lost in the noise.
Artists may not need generative AI, but it’s a toolset worth exploring. I’m excited about what happens when this technology is wielded by real artists. They, not coders, will be the ones to discover new forms of storytelling and visualization that were previously unimaginable.
I first got into developing technology while researching for my novels, and I’ve never forgotten that the word “technology” comes from techne—Greek for “a system for making art.” Here’s to an AI-driven future that expands artistic possibility, rather than one locked in outdated, binary debates.
